Conference Speakers

Liying Qian

Global Industry Manager – Tissue and Hygiene, Euromonitor International

BIOGRAPHY

In her role, Liying sets the agenda, standards, and insights focus for Euromonitor's global tissue and disposable hygiene research that tracks more than 50 markets.

Liying advises clients across tissue and disposable hygiene industries on the latest and most significant category shifts, as well as underlying social and economic influences and consumer lifestyles.

She has shared insights on the consumer demand dynamics, competitive landscape and innovation trends within the global tissue and hygiene industry for businesses sitting across value chain. She has covered topics such as sustainability, clean evolution, digitalization, women’s health, and blurring wellness at industry events such as Hygienix, World of Wipes and Tissue World, as well as for publications such as Nonwovens Industry, Happi, Bloomberg, The Wall Street Journal, International Fiber Journal and Tissue World Magazine.

Prior to Euromonitor International, she was a financial journalist, covering merger and acquisition activities in high-demand sectors in the Midwest, the US stocks and other business news for a variety of local and global publications.

---

Outlook for Global Consumer Wipes and Opportunities Amid New Consumer Reality

As the world grapples with a new economic reality shaped by inflation, geopolitical tensions, demographic shifts and a climate crisis, understanding shifts in consumer lifestyles, value perceptions and priorities are pivotal for identifying key trends and short-term to long-term growth opportunities in consumer wipes industry.

Consumer wipes sector sees further demand normalization in 2024 despite sustaining inflation pressure, with resilience most notable in moist toilet wipes, general purpose hand and body wipes and cosmetic wipes.

This presentation will review:

•     The state of the global consumer wipes globally and across key regions and emerging markets, in the context of inflation, including short-term and long-term forecasts

•     Per capita insights, the competitive landscape, and retail channel dynamics

•     The top consumer trends, such as sustainability, wellness and value, that pinpoint the motivations influencing consumer purchasing decisions while shaping business innovations and branding in accordance with emerging priorities and demands