Conference Speakers

Lara Wyss

President, Responsible Flushing Alliance

BIOGRAPHY

Lara Wyss is President of the Responsible Flushing Alliance where she serves as the primary spokesperson as well as leads day-to-day campaign work with member companies and a variety of stakeholders related to our consumer education campaigns and activities. Lara is an award-winning communications professional adept at developing strategic messaging and positioning to drive positive results through earned, owned and paid content. As a media relations and creative storytelling expert, Lara has a deep understanding of traditional, online, and social media and delivers innovative campaigns to engage with wide range of audiences, including influencers and industry thought leaders.

Based in Seattle, Washington, the Responsible Flushing Alliance (RFA) is a 501(c)(6) non-profit organization dedicated to consumer education around what should and should not be flushed. We partner with wipes manufacturers, legislators, wastewater sector, and other non-profits to support "do not flush" labeling on non-flushable wipes and provide accurate information about what debris is clogging our wastewater infrastructure.

Lara holds a Bachelor of Arts degree in Journalism from The Ohio State University and is completing her Graduate Certificate in Nonprofit Management from the University of San Diego. 

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Responsible Flushing Alliance: Protecting the Reputation of Wipes

We’ve all seen the headlines and articles saying flushable wipes are the cause of sewer clogs as well as other misinformation. Who is on the front line to defend, protect and support the wipes industry? The Responsible Flushing Alliance (RFA) and its #FlushSmart campaign.

Do you manufacture or sell wipes? Do you know your legal obligations in California, especially around consumer education? This talk will be a 101 to the whole non-flushable wipes supply chain to dispel the myth that this is a Bill about flushable wipes only!

You’ll also get a behind-the-scenes look into the research and data analytics conducted by RFA. Armed with facts and data, RFA works both reactively and proactively to dispel misperceptions and provide accurate information explaining the differences between flushable and non-flushable wipes.