Conference Speakers

Meredith Diehn

Director of Marketing, GoodWipes

BIOGRAPHY

Meredith Diehn is a seasoned marketing leader with nearly 20 years of experience driving growth and building beloved consumer brands. Currently SVP of Marketing at Goodwipes, she’s redefining hygiene with bold, category-disrupting strategies. Previously, she led brand and omnichannel marketing at Perfect Snacks, and spent over a decade at PepsiCo spearheading innovation and integrated marketing across Tropicana and Quaker. Meredith holds a BBA in Marketing and Sociology from Emory University and brings a unique blend of creativity, strategic rigor, and consumer insight to every brand she touches.

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From Flush to Fame: Building a Bold, Cheeky Community Around a Commodity with Flushable Wipes

In an industry traditionally focused on function, Goodwipes is redefining hygiene with heart, humor, and a growing loyal community. This presentation explores how Goodwipes has transformed flushable butt wipes into a lifestyle brand by building a culture that celebrates confidence, cleanliness, and cheeky self-care.

We’ll showcase standout community engagement initiatives like the Golden Port-a-Palace, our eye-catching, on-the-go throne that’s turned heads and sparked smiles at events across the country. Discover how we leverage influencer partnerships through themed box collaborations and our exclusive Sweet Cheeks Society VIP program to create moments that feel personal, shareable, and just plain fun.

Learn how we’re wiping away taboos, one flush at a time—connecting with consumers beyond the bathroom and turning everyday routines into movements worth following.