Conference Speakers

Rose Casanova-Gugliotta

Sr. Director of Fragrance Evaluation, Bell Flavors & Fragrances

BIOGRAPHY

Rose Casanova-Gugliotta (just Rose) is passionate about understanding lifestyle trends and curating fragrances that support brand identity and signature experiences. Naturally curious, she thrives on learning and sharing knowledge, bringing a strategic and technical approach to fragrance development.

As Senior Director of Fragrance Evaluation at Bell Flavors & Fragrances, Rose leads olfactive strategies for global and regional clients, shaping fragrance innovation across beauty, personal care, home care and fine fragrance. With a background in formulation chemistry, she combines creativity with technical expertise to craft memorable scent experiences.

Rose’s career spans over two decades in the fragrance industry, including leadership roles at L’Oréal USA, Alberto Culver and global fragrance suppliers. She has managed, mentored, and coached fragrance professionals, driving product innovation while fostering talent.

She holds a Master’s in Chemistry from Northwestern University and a Bachelor’s in Biochemistry from Hofstra University.

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Rose Casanova-Gugliotta, Senior Director of Fragrance Evaluation, Bell Flavors & Fragrances

Enhance your conference experience with Lunch Around – a unique networking opportunity held at top Columbus restaurants. Connect with fellow attendees, share insights, and build relationships in a relaxed, small-group setting.

Lunch Around takes place on Tuesday, July 22 and Wednesday, July 23. Space is limited, so advance registration is required. Table assignments will be provided onsite at registration.

Each lunch is hosted by industry leaders offering unique perspectives on the wipes industry:

•     Tuesday: Join Phil Williams, Founder & CEO of Game Face Grooming, as he shares his entrepreneurial journey developing sport-focused wipes.

•     Wednesday: Rose Casanova-Gugliotta, Senior Director of Fragrance Evaluation, and Traci McClung, Director of Fragrance Sales at Bell Flavors & Fragrances, will lead a fragrance-themed discussion on olfactive strategies and innovation in personal and home care.

Choose a table that aligns with your interests or professional goals. This is your chance to ask questions, exchange ideas, and grow your network in a more personal, engaging setting.

$75 per person.

Beyond Clean: How Fragrance is Shaping the Future of Hygiene Products

Fragrance and malodor neutralization play a pivotal role in the baby wipes and moist toilet tissue category, where the perception of cleanliness is essential. After all, a clean bottom should smell as good as it feels!

Classic scents such as citrus, green watery florals, and transparent fruits effectively evoke freshness and cleanliness, the right scent can take the impression of “clean and fresh” to a whole new level.

But what is the new “clean”? The evolving concept of “clean” now includes the idea of care. How can scent deliver TLC, which is especially important for baby wipes and personal hygiene products?

Today’s consumers increasingly seek products that are both good for them and the planet. This has driven demand for all-natural fragrances, botanical blends, and even “unfragranced” options that support sustainability and health-conscious preferences, enhancing the appeal of these hygiene essentials and creating scent you feel good about.