Conference Speakers

Traci McClung

Key Accounts Director, Bell Flavors & Fragrances

BIOGRAPHY

Traci McClung is an accomplished fragrance industry executive with over two decades of experience in sales, product development, and strategic account management. She currently serves as the Director of Fragrance Sales at Bell Flavors & Fragrances, where she leads national fragrance sales initiatives and drives growth through key partnerships.

Prior to her current role, Traci served as Director of Key Accounts at Bell, managing high-profile clients and delivering tailored fragrance solutions across diverse categories. Before joining Bell, she spent more than 15 years at Symrise, where she held the role of Senior Account Manager, specializing in fragrance sales to food, drug, and mass retailers. Her deep expertise in air care and hygiene fragrances, along with her knowledge of overseas manufacturing, positioned her as a trusted partner to global brands.

Traci began her career in the home fragrance sector, holding various roles at Intercontinental Fragrances, including Product Manager and Account Executive, where she focused on candle manufacturing and home scent products. Earlier in her career, she worked in technical and operational roles at Hanna’s Candle Company and VWR Scientific Products, gaining experience in product development, quality control, and supply chain coordination.

She holds a Bachelor of Science in Exercise Physiology from the University of Arkansas, which laid the foundation for her analytical approach to product evaluation and development.

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Traci McClung, Key Accounts Director, Bell Flavors & Fragrances

Enhance your conference experience with Lunch Around – a unique networking opportunity held at top Columbus restaurants. Connect with fellow attendees, share insights, and build relationships in a relaxed, small-group setting.

Lunch Around takes place on Tuesday, July 22 and Wednesday, July 23. Space is limited, so advance registration is required. Table assignments will be provided onsite at registration.

Each lunch is hosted by industry leaders offering unique perspectives on the wipes industry:

•     Tuesday: Join Phil Williams, Founder & CEO of Game Face Grooming, as he shares his entrepreneurial journey developing sport-focused wipes.

•     Wednesday: Rose Casanova-Gugliotta, Senior Director of Fragrance Evaluation, and Traci McClung, Director of Fragrance Sales at Bell Flavors & Fragrances, will lead a fragrance-themed discussion on olfactive strategies and innovation in personal and home care.

Choose a table that aligns with your interests or professional goals. This is your chance to ask questions, exchange ideas, and grow your network in a more personal, engaging setting.

$75 per person.

Beyond Clean: How Fragrance is Shaping the Future of Hygiene Products

Fragrance and malodor neutralization play a pivotal role in the baby wipes and moist toilet tissue category, where the perception of cleanliness is essential. After all, a clean bottom should smell as good as it feels!

Classic scents such as citrus, green watery florals, and transparent fruits effectively evoke freshness and cleanliness, the right scent can take the impression of “clean and fresh” to a whole new level.

But what is the new “clean”? The evolving concept of “clean” now includes the idea of care. How can scent deliver TLC, which is especially important for baby wipes and personal hygiene products?

Today’s consumers increasingly seek products that are both good for them and the planet. This has driven demand for all-natural fragrances, botanical blends, and even “unfragranced” options that support sustainability and health-conscious preferences, enhancing the appeal of these hygiene essentials and creating scent you feel good about.