Conference Speakers

Phil Williams

Founder/CEO, Game Face Grooming

BIOGRAPHY

Philip A. Williams is the founder and CEO of Game Face Grooming, launched in 2016 with a line of biodegradable, U.S.-made personal care wipes designed for athletes. Under his leadership, the brand quickly expanded into over 11,000 retail locations nationwide, including Walmart, GNC, and Dick’s Sporting Goods.

Prior to Game Face, Williams founded The Brand Suite, a boutique marketing firm specializing in lifestyle, entertainment, and cause-related campaigns. He also held senior roles at KMI USA, where he scaled the King of Shaves brand from 2,800 to 26,000 retail doors, and at the New Jersey Nets, securing over $20 million in corporate partnerships. Earlier, he worked in sales and marketing at the NBA and General Motors.

Williams holds a bachelor's degree in finance and economics from Philadelphia University and a master's in international business and marketing from St. Joseph’s University. A recognized leader and community advocate, he was named one of The Network Journal’s “40 Under 40 Dynamic Achievers” and serves on the board of Career Gear, a nonprofit supporting workforce readiness.

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Phil Williams, Founder/CEO, Game Face Grooming

Enhance your conference experience with Lunch Around – a unique networking opportunity held at top Columbus restaurants. Connect with fellow attendees, share insights, and build relationships in a relaxed, small-group setting.

Lunch Around takes place on Tuesday, July 22 and Wednesday, July 23. Space is limited, so advance registration is required. Table assignments will be provided onsite at registration.

Each lunch is hosted by industry leaders offering unique perspectives on the wipes industry:

•     Tuesday: Join Phil Williams, Founder & CEO of Game Face Grooming, as he shares his entrepreneurial journey developing sport-focused wipes.

•     Wednesday: Rose Casanova-Gugliotta, Senior Director of Fragrance Evaluation, and Traci McClung, Director of Fragrance Sales at Bell Flavors & Fragrances, will lead a fragrance-themed discussion on olfactive strategies and innovation in personal and home care.

Choose a table that aligns with your interests or professional goals. This is your chance to ask questions, exchange ideas, and grow your network in a more personal, engaging setting.

$75 per person.

Game-Changing Wipes: Crafting the Future of Sports Hygiene

In today's competitive market, sports wipes stand out by offering targeted hygiene solutions for athletes and active individuals. This presentation explores the unique attributes that differentiate sports wipes from their traditional counterparts. We will delve into key aspects such as advanced formulations that cater to the diverse needs of athletes and sports enthusiasts, innovative packaging that emphasizes convenience and sustainability, and the crucial role of eco-friendly practices. By spotlighting Game Face Grooming's approach and commitment to performance and sustainability, this session aims to provide insights into how specialty wipes creating a new category as well as new industry standards. Attendees will gain a comprehensive understanding of how specialty wipes are transforming hygiene standards in both consumer and institutional settings.