Hyatt Regency Minneapolis   |   Minneapolis, Minnesota   |   June 17-20, 2024

Conference Speakers


Kristy Altenburg

Director of Sales, Kline + Company


Kristy Altenburg is a highly accomplished executive with over 25 years of experience in B2B sales and more than 15 years in the market research industry. In her role at Kline + Company, she has the responsibility of overseeing a global sales team. Kristy also plays a crucial role in managing and cultivating strategic relationships with key clients, ensuring their growth and satisfaction.

Kline + Company is an advisory consultancy and market research firm, that specializes in specific industry verticals and emerging adjacencies, including professional cleaning and consumer goods. With industry expertise, and utilization of best-in-class digital technologies, Kline helps companies achieve greater intelligence, efficiency, and success, leading to long-term partnerships.

Before joining Kline, Kristy held several sales management positions in diverse industries, including financial services, retail, and publishing. Kristy is a member of Cosmetic Executive Women and the Professional Beauty Association.

In her free time, Kristy enjoys spending quality time with her husband and their two dogs at their lake home near Castle Rock Lake, Wisconsin. Additionally, she actively leads group fitness classes as part of their local community's outreach program.

Wednesday, June 19
2:00 pm - 3:00 pm
Eclectic Perspectives: Unraveling the Threads of I&I Wipes and Scaling Strategies

I&I Cleaning Wipes: Market Statistics and End-User Insights

Kline has over 45 years experience consulting for and conducting market research studies on the Industrial and Institutional (I&I) cleaning products market. Based on our vast database and industry knowledge, this presentation will provide an overview of the size of the Wipes market in the U.S. and relative market shares by end-use segment, product type, and supplier. As part of our body of research, we regularly conduct detailed end-user surveys and we will share insights from those surveys on product form preferences and new product trends. We will also share information regarding the impact of COVID-19 on the I&I wipes market.