Conference Speakers

Liying Qian

Research Analyst, Euromonitor International

BIOGRAPHY

Liying Qian is a research analyst at Euromonitor International in Chicago, focused on North American tissue and disposable hygiene industry, which includes baby diapers/pants, feminine care, adult incontinence, personal wipes, and essential tissue products. Liying’s research focuses on influential trends shaping tissue and disposable hygiene, changing consumer preferences and behavior, competitive dynamics, retail landscape, as well as ripple effects from insurgent brands and alternative product formats. She has contributed to industry publications such as Tissue World Magazine, Nonwovens Industry and Happi.

Prior to joining Euromonitor, Liying was a financial journalist. Following a brief stint at The Wall Street Journal, where she wrote about US stocks, Liying covered the M&A market and relevant activities in the Midwest for Mergermarket, with a focus on high-demand areas such as transportation, industrials and business services.

Liying holds bachelor’s degrees in journalism and economics from University of Missouri.

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Lifestyle Shifts & the World of Wipes: Meeting the Changing Consumer Demand to Secure Growth

In 2021, retail sales of disposable wipes reached nearly USD17 billion, and the trajectory forward remains positive. However, there are a number of challenges facing the industry ahead. While sustainability often is in focus, it is also important to address a number of fundamental consumer lifestyle changes that go beyond sustainability that can shape the performance of wipes long-term.

Euromonitor presentation will discuss:

1)     The overall state of the industry and forecast for the coming years

2)     Consumer lifestyle changes, especially those related to personal and beauty care routines, based on Euromonitor International annual Voice of the Consumer surveys

3)     Challenges and opportunities for wipes innovation and brand engagement that reflect the changing consumer attitudes and behavior, with particular focus on personal care wipes.