President, Responsible Flushing Alliance
BIOGRAPHYLara Wyss is President of the Responsible Flushing Alliance where she serves as the primary spokesperson as well as leads day-to-day campaign work with member companies and a variety of stakeholders related to our consumer education campaigns and activities. Lara is an award-winning communications professional adept at developing strategic messaging and positioning to drive positive results through earned, owned and paid content. As a media relations and creative storytelling expert, Lara has a deep understanding of traditional, online, and social media and delivers innovative campaigns to engage with wide range of audiences, including influencers and industry thought leaders.
Based in Seattle, Washington, the Responsible Flushing Alliance (RFA) is a 501(c)(6) non-profit organization dedicated to consumer education around what should and should not be flushed. We partner with wipes manufacturers, legislators, wastewater sector, and other non-profits to support "do not flush" labeling on non-flushable wipes and provide accurate information about what debris is clogging our wastewater infrastructure.
Lara holds a Bachelor of Arts degree in Journalism from The Ohio State University and is completing her Graduate Certificate in Nonprofit Management from the University of San Diego.
2:00 pm - 4:00 pm
#FlushSmart – Industry’s First National Consumer Education Campaign on Flushability
With the “Do Not Flush” symbol popping up on non-flushable wipes, the industry is leading the way in educating consumers on how to look for, recognize, and know what to do when the see the symbol. For wipes manufacturers, the #FlushSmart campaign provides compliance with California’s AB 818 consumer education mandates.