President, Responsible Flushing Alliance
BIOGRAPHYLara Wyss is President of the Responsible Flushing Alliance where she serves as the primary spokesperson as well as leads day-to-day campaign work with member companies and a variety of stakeholders related to our consumer education campaigns and activities. Lara is an award-winning communications professional adept at developing strategic messaging and positioning to drive positive results through earned, owned and paid content. As a media relations and creative storytelling expert, Lara has a deep understanding of traditional, online, and social media and delivers innovative campaigns to engage with wide range of audiences, including influencers and industry thought leaders.
Based in Seattle, Washington, the Responsible Flushing Alliance (RFA) is a 501(c)(6) non-profit organization dedicated to consumer education around what should and should not be flushed. We partner with wipes manufacturers, legislators, wastewater sector, and other non-profits to support "do not flush" labeling on non-flushable wipes and provide accurate information about what debris is clogging our wastewater infrastructure.
Lara holds a Bachelor of Arts degree in Journalism from The Ohio State University and is completing her Graduate Certificate in Nonprofit Management from the University of San Diego.
10:50 am - 12:05 pm
To Flush, Or Not to Flush, That is the Question: #FlushSmart Responsible Flushing Alliance’s Public Education Campaign
Tired of the phrase “wipes clog pipes?” If you answered yes, you won’t want to miss the Flush Smart presentation. During this session, you will learn about the Responsible Flushing Alliance’s (RFA) consumer educational outreach, focusing on smart flushing practices. We recognize there is an urgent need for a robust education effort by the industry to encourage proper disposal of single-use products. As such, the Responsible Flushing Alliance was formed in 2020 as a stand-alone 501c6 organization. RFA’s efforts are working to demonstrate how everyone can work together to promote home and community health by protecting our waste water infrastructure. You’ll get to meet the Clog Monster, a character from our social media campaign, and see the amazing results we’ve achieved in our first year. We are working proactively to build a broad coalition to spread the messages about what should and should not be flushed.