Director - Marketing & Sustainability, Amcor Flexibles North America
BIOGRAPHYJohn Wilson is the Director of Marketing & Sustainability at Amcor. John believes that packaging can be a differentiator for a brand, and that it is a key driver of purchase decisions in both brick-and- mortar and e-commerce retail.
John has 15+ years of experience in the packaging industry in both rigid and flexible plastics. Amcor is a global leader in developing and producing responsible packaging for food, beverage, pharmaceutical, medical, home- and personal-care, and other products. Amcor works with leading companies around the world to protect their products and the people who rely on them, differentiate brands, and improve value chains through a range of flexible and rigid packaging, specialty cartons, closures, and services. The company is focused on making packaging that is increasingly light-weighted, recyclable and reusable, and made using a rising amount of recycled content.
4:00 pm - 5:15 pm
Sustainability Impacts Across the Value Chain of Wipes Packaging
In a time where consumers increasingly “vote with their dollars” and spend with brands they trust, there is growing pressure for those brands to step up and make a difference in areas such as the environment and sustainability. In addition, brands also face pressure from retailers and from proposed legislation on plastics. Combined, these forces are applying greater urgency for CPGs to improve the environmental impact of their packaging.
These factors have driven CPGs to respond with ambitious sustainability goals with the common focus being on end of life solutions.
In this session, John Wilson, Director of Marketing and Sustainability, will discuss sustainability impacts across the value chain of wipes packaging, including using more sustainable packaging for the ecommerce channel. Wilson will also share considerations as you develop new wipes products and packaging, with a focus on recycle ready solutions with no compromise on performance.