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JULY 17 - 20, 2023
Atlanta Marriott Marquis
Atlanta, GAorgia
 #wipes21 @INDANonwovens

Conference Speakers


Laura Mahecha

Director, Agrochemicals and I&I Cleaning, Kline & Company


Laura is Kline & Company’s Director of the Industrial & Institutional Cleaning practice. Laura has worked in market research since 1995 and during this time, she has authored and managed multiple studies including market research, analysis, survey and sample design, and writing for the I&I cleaning industry.

Laura’s expertise is utilized on various market studies and topics related to the I&I markets, including large-scale end-user structured surveys on away-from-home hand care, janitorial cleaning products, foodservice cleaning products, laundry chemicals, I&I cleaning wipes, and floor care pads and tools. Her work on the industry spans both U.S. and European markets. Her specialties include survey design, market assessments and segmentation, competitive analyses, innovation analyses, and forecasting. Laura has contributed to numerous articles and speeches for international and U.S. trade conferences and publications and presentations including ISSA, INDA, and Happi magazine. Her work has been published in the journal Nature.

Laura holds a Bachelors degree in Marketing from Rutgers University and a Master of Business Administration degree in Pharmaceutical Studies from Fairleigh Dickinson University. She resides with her family in Summit, NJ.

Wednesday, June 29
9:00 am - 10:00 am
Trends in the Wipes Market and Among Consumers I

Key Trends Impacting the I&I Cleaning Wipes Market

During this presentation, Laura Mahecha, Kline & Company’s Director of I&I Cleaning, will share key findings from recent surveys of over 600 I&I end users on sustainability trends, product preferences, the impact of the pandemic on cleaning and operations, and the ways wipes are used. Both wet wipes and dry wipers are included.