WOW background
JULY 12 - 15, 2021
Atlanta Marriott Marquis
Atlanta, Georgia
 #wipes21 @INDANonwovens

Conference Speakers

Mahecha

Laura Mahecha

Industry Manager, I&I Cleaning Products, Kline & Company

BIOGRAPHY

Laura is an Industry Manager for Kline Market Research responsible for Industrial & Institutional Cleaning and Healthcare market reports. Laura has worked for Kline & Company since 1995 and during this time, she has authored and managed multiple studies including market research, analysis, survey and sample design, and writing for the I&I industry.

Laura’s expertise is utilized on various market studies and topics related to the I&I markets, including large-scale end-user structured surveys on away-from-home hand care, janitorial cleaning products, foodservice cleaning products, laundry chemicals, I&I cleaning wipes, and floor care pads and tools. Her work on the industry spans both U.S. and European markets. Her work includes survey design, market assessments and segmentation, competitive analyses, innovation analyses, and forecasting. Laura has contributed to numerous articles and speeches for international and U.S. trade conferences and publications and presentations including ISSA, INDA, and Happi magazine. Her work has been published in the journal Nature.

Laura holds a Bachelor’s degree in marketing from Rutgers University and a Master of Business Administration in pharmaceutical studies from Fairleigh Dickinson University. 


Wednesday, July 14
8:30 am - 10:10 am
Trends in the Wipes Market and Among Consumers

I&I Cleaning Wipes: Market Statistics and End User Insights

Kline has over 45-years of experience consulting for and conducting market research studies on the Industrial and Institutional (I&I) cleaning products market. Based on our vast database and industry knowledge, this presentation will provide an overview of the size of the Wipes market in the U.S. and relative market shares by end-use segment, product type, and supplier. As part of our body of research, we regularly conduct detailed end-user surveys and we will share insights from those surveys on product form preferences and new product trends. We will also share information regarding the impact of COVID-19 on the I&I wipes market.

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