Chief Executive Officer, The Green Edge Inc.
BIOGRAPHYThe Green Edge is a strategic marketing firm with deep industry knowledge that facilitates the development and introduction of disruptive technologies throughout the global Professional Cleaning, Healthcare, Foodservice and Industrial markets. Our expertise encompasses all relevant chemical, substrate, packaging, dispensing, equipment, data and service model dimensions of cleaning and hygiene-related offerings.
Doug Kretchmer served in International Marketing and General Management roles with market leaders in the chemical and AFH Paper industries before founding The Green Edge in 1993. He has served on the boards of leading international companies in the Sanitary Supply Industry and is active in Private Equity financing within this market.
4:00 pm - 5:15 pm
Creating Value Through Dispensing
Dispensing continues to revolutionize every dimension of the global cleaning market.
Whether for facility cleaning and disinfection, process cleaning of parts and equipment, household cleaning applications, or even personal care, dispensing systems transform the user experience – and the value – of every drop of chemical and every square inch of substrate.
In this session we will:
• discuss why and how dispensing technology can be applied to all sectors of the wiping industry to create value for the customer;
• examine implications of dispensing to the business model – and brand value – of wiping industry participants;
• investigate some key trends and future directions in dispenser development for the wiping category;
• and finally, consider a framework for thinking through the development of a dispensing system offering.