WOW background
JUNE 27 - 30, 2022
Marriott Marquis Chicago
Chicago, Illinois
 #wipes21 @INDANonwovens

Conference Speakers

De Gruttola

Jean Francois De Gruttola

Business Development Director Americas Europe Middle East and Africa, Lenzing Fibers Inc.


A passion for sustainability and helping brands navigates through their sustainability journey. Jeff has been part of the WOW committee for two consecutive years and in the nonwoven industry for 21 years.

Jeff obtained his Master Degree in Conventional & Technical textiles/ Nonwovens in 2000 from the leading French textile/ nonwoven engineering school ENSITM.

Jeff has been with Lenzing Fiber since 2018 where he currently lead the nonwoven business development activities for the American European Middle East and African market with special focus on supporting Brands and Retailers sustainable nonwoven needs.

Prior to that Jeff spent 3 years with the sustainable CPG brand Seventh Generation (Unilever Group). His main role was about sustainability and “greening up” the baby wipes & diapers, laundry and Cleaning/ disinfecting nonwoven category.

Prior to that Jeff spent 16 years with Jacob Holm Industries France and Americas where he held multiple roles from product developer to sales, business development , key account management.

Tuesday, July 13
8:35 am - 9:50 am
Wipes and the Growing Plastics Debate

A Look at the Aftermath of the EU SUPD. Viscose Rayon and Lyocell – Are They Interchangeable? Are All Viscose and Lyocell Made Equals? A Guide for Product Developers and Brand Managers.

In this talk, we will review the differences between viscose and lyocell fibers and their impact on the overall nonwoven value chain. How do product developers and brand managers’ choices could affect technical performances, logistics, nonwoven line efficiencies, financials and overall important sustainability claims and footprint.