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JUNE 22 - 25, 2020
Hyatt Regency
1300 Nicollet Mall
Minneapolis, Minnesota, USA

Conference Speakers


Eric Mak

VP, Marketing, Nox Bellow Cosmetics Company Limited


Eric Mak joined Nox Bellcow Cosmetics Co., Ltd. in 2012 and now he is the Vice President of Marketing. The daily production capacity of beauty mask is 6.5 million pieces, 300 million pieces of wet wipes and 600 thousand pieces of skin care products making Nox Bellcow the largest beauty mask manufacturer and the top 4 cosmetics manufacturer in the world. The sales volume is over 340 million USD in 2018.

Eric is in charge of corporate and product marketing including new skin care product development and promotion, such as the Tencel Facial Mask & Biomass Graphene Mask.

Eric leads his marketing team to join over 60 skin care related exhibitions all over the world in last 3 years to promote “Made in China” skin care product, specifically beauty mask.

Tuesday, June 25
10:45 am - 12:15 pm
Consumer Trade & Trends - Amazon, Politics and Globalization II

Market Development of Sheet Masks in Asia

The beauty facial/sheet mask market trend is rooted in Asia skin care culture. Although this market is most developed in this region, product segmentation and diversity of uses continues to fuel growth. Interest in this vibrant market is now global. Nox Bellcow is uniquely positioned as a completely vertical supplier. Learn about the continuing development of this market and how regional preferences and habits are driving new product developments and ingredients.