Chief Executive Officer, Crown Abbey, LLC
BIOGRAPHYHeidi Beatty has a successful track record as an Innovator and project manager. Over her 20-year career, Heidi has launched products for some of the world’s leading brands as well as for some of the most entrepreneurial start-ups. As CEO of Crown Abbey, Heidi and her team helps a global client base across consumer, health care and nutritional categories to identify and commercialize new technologies.
After gaining a bachelor’s degree in Chemistry from the University of York, UK, Heidi worked with Johnson & Johnson for over 10 years across Europe and the US. From there, she has worked at both mid-size companies as well as start-ups, before founding Crown Abbey, nearly 5 years ago.
Heidi speaks & moderates at many conferences on a variety of topics, including women’s health products, innovation and project management tools.
11:00 am - 11:50 am
Wipes Don’t Go Moldy… Do They?
In this new approach to thinking about preservatives, we look at why we use preservatives in wipes, including regulatory and industry guidance. We will look at the current trend for consumers to be anti-preservatives and show how some brands are starting to turn this conversation around. This presentation will cover a wide range of wipes products, from baby wipes to disinfecting wipes and answer the question "Wipes don't go moldy… do they?"