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JUNE 22 - 25, 2020
Hyatt Regency
1300 Nicollet Mall
Minneapolis, Minnesota, USA
 #wipes20@wipescon

Conference Speakers

Beatty

Heidi Beatty

Project Manager Consultant, Crown Abbey, LLC


Tuesday, June 23
9:05 am - 11:05 am
Emerging Needs and Wants of a Changing Consumer Base

100 Most Influential Wet Wipe Brands (and Their Impact On Our Industry)

Looking at the personal care category of Baby, Cosmetic and flushable wipes, this presentation will look at 100 different brands and how their products are utilizing new technologies, new packaging and new claims. We see how local launches in individual countries are different to multi-regional launches. The focus will be on wet wipes in USA and Europe, which will highlight the similarities and differences in brands and their positioning across different regions.

In addition, we will do a deep dive into how start-ups have carved out space compared to the big, traditional brands – what are their challenges & their advantages? 

Wednesday, June 24
5:00 pm - 5:45 pm
Beyond a Stroll Through the Aisles - The Pressures of Consumer Expectations

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