WOW background
JULY 17 - 20, 2023
Atlanta Marriott Marquis
Atlanta, GAorgia
 #wipes21 @INDANonwovens

Conference Speakers


Heidi Beatty

Chief Executive Officer, Crown Abbey, LLC


Heidi Beatty, founder of Crown Abbey consultants, is a scientist and innovator who has over 20 years experience developing consumer and health care products. After gaining a bachelors degree in Chemistry from the University of York, UK, Heidi worked with Johnson & Johnson for 10 years in Europe and the US. Starting as a Formulator developing products that safely and effectively clean babies’ skin for Johnson’s Baby®, she went on to apply her knowledge of skin to develop pantyliners and then wet wipes – with a focus on developing unique and proprietary claims through linking a deeper understanding of women’s health and wellbeing with new technologies.

In 2010, she joined PDI Healthcare, where she led teams to launch Surface Disinfectants and Skin Antisepsis products – striving to reduce and prevent infections in hospitals. She not only led the R&D team, but also brought strategic direction both in terms of process improvement for product innovation and also to improve team effectiveness.

Heidi founded Crown Abbey in 2015. Crown Abbey is a consultancy company that supports clients in their project launches – combining Project Management and Product Development across Consumer and Healthcare categories. Crown Abbey is now four people strong, and has completed projects in many different areas, including supplements, diagnostics, nonwovens and medical devices.

Heidi combines a unique skillset of innovation and project management, enabling her to conceptualize new ideas and bring them to reality. Her passion for the Environment is evident in the technical solutions she brings as well as her prior involvement in Corporate Sustainability programs. In addition to setting up her own company and numerous product launches, Heidi holds a Project Management Professional (PMP) certification, has been the Chair of EDANA’s Wet Wipe Committee for 3 years, holds a Black Belt in Six Sigma and has filed multiple patents.

She currently sits on the following industry committees:

INDA: Technical Advisory Board (TAB), World of Wipes (WOW), Hygienix

BAHP: Chair of the Communications Committee

Tuesday, June 28
9:05 am - 10:05 am
Circular & Sustainable Wipes

Dead Turtle Logos – What We Know So Far In the EU

The EU Single Use Plastic Directive was set up to reduce the volume of plastic waste and in particular, marine litter. It mandates logos on product packaging to inform consumers about the plastic content and also to identify correct disposal, including a warning about the impact of incorrect disposal: the possibility of ‘dead turtles’. How have these logos been received? Have they been impactful? What can we learn about these logos and changing attitudes to plastic?