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AUGUST 25 - 27, 2020

Conference Speakers


Svetlana Uduslivaia

Head of Home & Tech - Americas, Euromonitor International


Svetlana Uduslivaia is a Head of Research at Euromonitor International. Svetlana is based in Euromonitor’s Chicago office. In her role, Svetlana manages the work of research analysts working in broader Home & Technology group in Chicago and provides research, client and editorial support for the group’s activities in the Americas. Additionally, Svetlana provides expertise, analysis, and client support specifically for tissue and disposable hygiene industry globally.

Svetlana regularly speaks at key international events globally and works with the key global industry publications.

Svetlana started her work at Euromonitor in 2000, researching a number of FMCG industries in Canada.

Svetlana has a Master degree in Sociology from Lancaster University, UK, and Central European University (Hungary) and a Bachelor Degree in History from Moldova State University.

Tuesday, August 25
10:00 am - 10:45 am
Shifting Trade Winds and Markets II

Global Market for Personal Care Wipes: Product Segmentation – Adult Care in Focus

With over USD10 billion in retail sales in 2018 and nearly as much in estimated unmet potential globally, personal wipes remain an opportunity for the disposable hygiene industry. Challenges ahead certainly include legislative push and need to develop products that meet the rising sustainability movement. However, as R&D into more eco-friendly wipes continues, there is also a number of other innovation drivers that can help drive long-term demand.

Euromonitor presentation will reveal:

1) Largest and fastest growing markets for personal care wipes globally, assessing white spaces and opportunities for future growth

2) Key global trends in wipe segmentation and positioning, with select case studies

3) Trends in adult care products and wipes. Population continues to age globally. In fact, in the regions of North America, Western Europe, and Eastern Europe, the medium age of the population will approach 39 years, 42, and 42 respectively, by 2023. Women's median age is expected to be even higher than men. The ageing trend, among other factors, will continue to present opportunities for adult incontinence products, including adult care wipes. The presentation will reveal the results of Euromonitor Consumer Health Survey, with specific focus on adult incontinence, and will review opportunities in product development and marketing in adult care wipes.

Wednesday, August 26
2:00 pm - 2:45 pm
Plastics: Changing Consumer Priorities & Perspectives in the Age of COVID-19