WOW background
JULY 12 - 15, 2021
Atlanta Marriott Marquis
Atlanta, Georgia
 #wipes21 @INDANonwovens

Conference Speakers

Uduslivaia

Svetlana Uduslivaia

Head of Research, Euromonitor International

BIOGRAPHY

Svetlana Uduslivaia is a Head of Research at Euromonitor International. Svetlana is based in Euromonitor’s Chicago office. In her role, Svetlana manages the work of research analysts working in broader Home & Technology group in Chicago and provides research, client and editorial support for the group’s activities in the Americas. Additionally, Svetlana provides expertise, analysis, and client support specifically for tissue and disposable hygiene industry globally.

Svetlana regularly speaks at key international events globally and works with the key global industry publications.

Svetlana started her work at Euromonitor in 2000, researching a number of FMCG industries in Canada.

Svetlana has a Master degree in Sociology from Lancaster University, UK, and Central European University (Hungary) and a Bachelor Degree in History from Moldova State University.



Wednesday, July 14
8:30 am - 9:45 am
Trends in the Wipes Market and Among Consumers

Consumer Wipes: Look at the Post-COVID World

With surge in COVID-driven demand in 2020, retail sales of consumer wipes in surface and personal care generated estimated over USD16 billion, far ahead of the pre-COVID projections and expectations. However, as the industry is looking beyond 2020 and settles into long-term planning, it is important to assess what was a temporary shift, what is here to stay, and what will re-bound again with the new strengths once the impact of COVID-driven demand subsides.

Euromonitor presentation will reveal:

1)     Updated forecast for consumer wipes globally, contrasting pre-COVID and post-COVID expectations; the presentation will contrast expectations for developing and developed regions;

2)     Latest innovation trends across wipes categories, with focus on value-added premium products and new products positioned in natural segment;

3)     Retail channel dynamic, including shifts and risks of digital brand engagements.

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