Head of Research, Euromonitor International
Svetlana regularly speaks at key international events globally and works with the key global industry publications.
Svetlana started her work at Euromonitor in 2000, researching a number of FMCG industries in Canada.
Svetlana has a Master degree in Sociology from Lancaster University, UK, and Central European University (Hungary) and a Bachelor Degree in History from Moldova State University.
8:30 am - 10:10 am
Consumer Wipes: Look at the Post-COVID World
With surge in COVID-driven demand in 2020, retail sales of consumer wipes in surface and personal care generated estimated over USD16 billion, far ahead of the pre-COVID projections and expectations. However, as the industry is looking beyond 2020 and settles into long-term planning, it is important to assess what was a temporary shift, what is here to stay, and what will re-bound again with the new strengths once the impact of COVID-driven demand subsides.
Euromonitor presentation will reveal:
1) Updated forecast for consumer wipes globally, contrasting pre-COVID and post-COVID expectations; the presentation will contrast expectations for developing and developed regions;
2) Latest innovation trends across wipes categories, with focus on value-added premium products and new products positioned in natural segment;
3) Retail channel dynamic, including shifts and risks of digital brand engagements.