Head of Home & Tech - Americas , Euromonitor International
Svetlana regularly speaks at key international events globally and works with the key global industry publications.
Svetlana started her work at Euromonitor in 2000, researching a number of FMCG industries in Canada.
Svetlana has a Master degree in Sociology from Lancaster University, UK, and Central European University (Hungary) and a Bachelor Degree in History from Moldova State University.
2:00 pm - 3:30 pm
Global Market for Personal Care Wipes: Product Segmentation – Adult Care in Focus
With over USD10 billion in retail sales in 2018 and nearly as much in estimated unmet potential globally, personal wipes remain an opportunity for the disposable hygiene industry. Challenges ahead certainly include legislative push and need to develop products that meet the rising sustainability movement. However, as R&D into more eco-friendly wipes continues, there is also a number of other innovation drivers that can help drive long-term demand.
Euromonitor presentation will reveal:
1) Largest and fastest growing markets for personal care wipes globally, assessing white spaces and opportunities for future growth
2) Key global trends in wipe segmentation and positioning, with select case studies
3) Trends in adult care products and wipes. Population continues to age globally. In fact, in the regions of North America, Western Europe, and Eastern Europe, the medium age of the population will approach 39 years, 42, and 42 respectively, by 2023. Women's median age is expected to be even higher than men. The ageing trend, among other factors, will continue to present opportunities for adult incontinence products, including adult care wipes. The presentation will reveal the results of Euromonitor Consumer Health Survey, with specific focus on adult incontinence, and will review opportunities in product development and marketing in adult care wipes.