WOW background
JULY 17 - 20, 2023
Atlanta Marriott Marquis
Atlanta, Georgia


The World of Wipes Innovation Award® recognizes and rewards innovation within the entire wipes value chain that uses nonwoven fabric/technology in a way that expands the usage of nonwovens.

WOW Innovation Award Finalists

Sustainable products that solve problems are the themes for this year’s finalists for the World of Wipes Innovation Award® at the 16th annual World of Wipes® International Conference, June 27-30, at the Marriott Marquis in Chicago, Illinois.    

Finalists Announced

The three companies vying for the award (in alphabetical order) are:

Bast Fibre Technologies – Sero<sup>®</sup> Hemp FibersBast Fibre Technologies – Sero® Hemp Fibers

Bast Fibre Technologies’ sero hemp fibers offer the nonwoven industry an all-natural substitute for plastic fibers. From dedicated European Union ®(EU) and US-based production facilities, BFT transforms raw bast fibers into premium natural fibers that are ideal for applications ranging from single-use and durable wipes to industrial applications. Suitable for minority or majority blends, sero® hemp combines easily with standard nonwoven fibers to produce fabrics that meet the industry requirements for strength, uniformity, and processing efficiency.


Fitesa – Dual Textured 3D WipeFitesa – Dual Textured 3D Wipe 

In response to the need for improved composite materials for cleaning surfaces, Fitesa introduced a newly developed 3D embossed, dual textured wiper. This novel nonwoven features exceptional cleaning capability, durability, dirt/debris capture, and fluid pick-up. Several configurations are offered, including MSM (Meltblown SpunBond, Meltblown), MSMSM (Meltblown, SMS, Meltblown), and more. All can be customized with scrubby surfaces and 3D embossed options as well as “Green” options such as polylactic acid. Features include exceptional abrasion resistance for wipe longevity, significantly improved debris capture capacity; and durability of wipe life compared to competitors. The wipe is produced with two different surface polymers to enhance roughness (scrubby-side) and softness (finish side).


Nice ’N CLEAN<sup>®</sup> SecureFLUSHTM Technology Flushable Wipes by Nice-PakNice ’N CLEAN® SecureFLUSH™ Technology Flushable Wipes by Nice-Pak - WINNER!

After six years of rigorous testing and development, Nice-Pak introduced SecureFLUSH™ technology flushable wipes, a 100 percent cellulose nonwoven that is strong and durable yet breaks apart five times faster than the leading brand of two-ply toilet paper. A specialty “lock and key” design of plant-based fibers and formula leverages patent-pending technology to make the product strong and durable while breaking apart rapidly when flushed to ensure responsible care of plumbing and wastewater.


INDA’s Technical Advisory Board selected the finalists from nearly 20 submissions based on their creativity, novelty, uniqueness, technical sophistication within the entire nonwovens wipes value chain and expansion of nonwovens use.

Participants at the 2022 World of Wipes (WOW) International Conference will have the opportunity to help select the winner following presentations by company representatives on June 28. The winner will be announced on June 30 at 11 a.m.