Conference Speakers

Jonathan Layer

Director of Commercial Business Development and Marketing, Fibertex Nonwovens

BIOGRAPHY

Jonathan Layer is the Vice President, Sales & Marketing for Nonwoven category – Birla Cellulose (part of Aditya Birla Group). Jonathan has 12 years of experience in sales, marketing and business development in nonwoven & other industries. He completed his MBA from University of South Carolina - The Moore School of Business in 2010 and prior to that did his B.S. in Management from Georgia Institute of Technology

---

Consumer Insights in Sustainable Materials

The nonwoven industry uses a variety of sustainable fibers to offer product performance benefits and support label claims alike. These fibers frequently come at a price premium, and are often considered niche or cost prohibitive.

What are the consumer perceptions of some of the more popular sustainable fibers, and what key words or claims allow brands and retailers to capture more profitable opportunities? I'll consider some of the standard and emerging fibers, discuss what consumers really think about these materials, and explore what price premiums might be captured by communicating the material or associated claim.

I'll also consider retail trends and consumer feedback to glean insights into how select brands are communicating sustainability today and provide a snapshot of sustainability positioning in the market.